- October 28–30
- October 28th:
arrive to Shantou, check-in hotel
October 29th:
go to expo, join expo activities, attend match meeting with suppliers
October 30th:
check-out, go visit toys show rooms, then at 11:00 go home - Shantou
Registration for free tickets and subsidy program expires in:
Expo intro
THE 25TH SHANTOU·CHENGHAI INTERNATIONAL TOYS & GIFTS FAIR is a UFI‑certified international trade expo held at the Shantou International Convention and Exhibition Center. It is jointly organised by the China Chamber of Commerce for Import & Export of Light Industrial Products and Arts‑Crafts, the China Etiquette & Leisure Products Industrial Association, and the Shantou (Chenghai) Toys Association.
Known as a core sourcing event for the Chenghai toy manufacturing cluster, the fair runs across 11 large pavilions and 12 themed zones. It attracts importers, brand owners, wholesalers, e‑commerce sellers, and OEM/ODM buyers looking for fast-to-market products and factory-direct supply, covering the full chain from brands and IP to machinery, accessories, and components.
Detailed product list:
🤖 Category 1: Smart & Tech Toys
From AI-enabled play to high-performance control systems, this zone focuses on innovation-led toys with strong export potential.
- 🤖 AI interactive toys
- 🚁 Drones
- 🚗 Remote-control cars
- 🕹️ RC controllers & receivers
- 🔋 Rechargeable battery packs
- 📷 Toy cameras & sensors
🧸 Category 2: Trendy & Licensed Goods
A destination for collectible lines and IP-driven products designed for retail, gifting, and online drops.
- 🧸 Collectible figures (blind boxes)
- 🎭 Character plush & mascots
- 🧩 IP-licensed toys
- 🎁 Gift sets & novelty items
- 🏷️ OEM branding & packaging solutions
- 🖼️ Display boxes & acrylic stands
🧱 Category 3: Classic Toys & Early Childhood
Mass-market toy staples and early learning products, with strong demand from distributors and family retailers.
- 🧱 Building blocks & construction sets
- 🪵 Wooden toys
- 🧸 Plush toys
- 🍼 Infant & juvenile products (strollers)
- 🎨 Educational & learning toys
- 🧺 Bath & outdoor play items
⚙️ Category 4: Supply Chain, Parts & Machinery
Everything behind the finished product—components, molds, and production equipment for scalable manufacturing.
- ⚙️ Toy accessories & components
- 🧩 Plastic parts & connectors
- 🧵 Fabrics, stuffing & plush materials
- 🧰 Moulds & tooling
- 🏭 Toy machinery & equipment
- 📦 Packing materials & cartons
Brief market review
The global toy industry is supported by steady long-term drivers—rising middle-class consumption, licensed entertainment IP, and the shift toward collectible “kidult” products. In recent years, growth has also been shaped by social-commerce launches, faster product cycles, and premiumisation, while brands and buyers pay closer attention to safety standards, traceability, and compliant materials.
China remains central to the world’s toy supply chain as the largest manufacturing base and a leading exporter. China’s annual toy exports are commonly reported at over US$30 billion, and its ecosystem spans everything from plastics and electronics to packaging, tooling, and high-mix OEM/ODM production—enabling both cost-efficient scale and rapid iteration for global brands and online sellers.
Within China, Chenghai (Shantou) is one of the most recognised cluster regions for toys and gifts, combining dense factory networks with specialised upstream suppliers. This fair’s “one conference, four exhibitions” approach reflects how sourcing has expanded beyond finished goods to include machinery, parts, IP licensing, and e-commerce channel support—helping buyers build complete, sellable product lines.
Looking ahead, the global toy market is widely projected to move toward roughly US$400–500 billion by around 2030, powered by collectibles, STEM/tech play, and licensed merchandise. For international buyers, the outlook favours suppliers that can deliver compliant materials, dependable QC, and differentiated design—areas where the Shantou·Chenghai fair is positioned as a high-efficiency sourcing hub.
WHY JOIN THIS TRIP WITH US:
Free VIP entry badge
With this badge you can access special VIP lounge areas
Networking
Business trip with us is a great opportunity to meet new friends or potential partners from related industries. Find new/trending or popular items first and bring to your home market.
Subsidy
400rmb Europe, S/N/C America, Russia, Belarus, Ukraine *will be given after expo to your Wechat, Alipay
Best offer guarantee
If anyone gives u better offer - pls send us screenshot, and we will give even better offer.
Transportation up to 500rmb
We will provide high speed train 2nd class transport subsidy up to 500rmb, receipt is needed
Hotel
2 nights hotel, double room (so bring ur friend)
Meals
all meals provided (except dinner on 28th)
WHO CAN JOIN?
age 26 or older
buyers from Europe, N/C/S America, Australia, Russia, Belarus, Ukraine, Central Asian Countries: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan
How It Works
Registration
You fill in the registration form on this page.
Getting into VIP group
After registration we put you in wechat group where you will get further details and updates
Visiting Plan
October 28th:
arrive to Shantou, check-in hotel
October 29th:
go to expo, join expo activities, attend match meeting with suppliers
October 30th:
check-out, go visit toys show rooms, then at 11:00 go homeGetting Bonus
We will provide free VIP entry ticket. For joining expo trip we will give you cash bonus within 1-2 days after getting feedback from expo organiser.
Join Our Community
After successful participation you will get an access to our business community and exclusive business events offers with TOP Chinese suppliers and cash bonus.
How was it before?
We have already arranged more than 900 free business trips in China, Hong Kong, South Korea and Dubai. Don’t miss your chance to join the limited offer event and bring your friends ;)
Frequently asked questions
Why should I upload my passport?
A hotel is booked for each participant, transport is compensated. For this you need to provide passport data. A visa is needed to confirm the corresponding status of the participant.
Why is everything free?
Local authorities of different regions in China together with us are interested in promoting their producers and raising the export. We use the budget to cover your expenses and create comfortable conditions for attending a fair.
Are there any hidden charges or extra expenses?
Nope. All of your extra expenses are only related to your personal interests — sightseeing, bars, clubs, etc.
Do I have to buy anything at the fair?
No. You visit freely and only buy if you want to.
What is cash subsidy/bonus?
The amount of money that we pay you within 1–10 days after the exhibition for participation in our group. We transfer it to your WeChat, Alipay or bank card.
I want to go. What should I do?
Fill in the registration form on this page and send a screenshot of the thank-you page to our WeChat. We will add you to the expo group with all updates.
Registration form
Please fill in the form below in English
Пожалуйста, заполните форму на английском
Why join Expo with us?
Quality
High-quality Verified Suppliers Pool
Experience
1-to-1 Professional Service
Bonuses
Cash Rewards and Bonus Programs
Support
Quick & Precise Matchmaking
New friends/business partners
During our events you can meet new people from all over the world sharing the same experience.
Efficiency
No need to spend time on self registration. We will guide you.
More questions? pls contact:
Registration, wechat id: victoriopro
Cooperation, wechat id: ProExpo_Services
ProExpo Services, Level 49, CTF Finance Centre, 6 Zhujiang Dong Road, Tianhe District, Guangzhou, China
广州天河区珠江东路6号 广州周大福金融中心49楼 ProExpo Services
Your reliable exhibition provider since 2013.
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