China Kids Expo in Shanghai

Expo intro

China Kids Fair (CKE), widely known as China Kids Expo, is a flagship B2B trade event for juvenile and baby products organised by the China Toy & Juvenile Products Association (CTJPA). It is held at Shanghai New International Expo Centre (SNIEC) and is recognised for its scale and professional buyer focus across the kids-and-family supply chain.

The show runs as a Four-Expo-in-One platform alongside China Toy Expo, China Licensing Expo and China Preschool Expo, attracting brand owners, importers, distributors, retailers, and cross-border e-commerce buyers. The exhibition spans core juvenile categories from travel and safety to feeding, nursery, fashion and furniture, with specialised zones such as the Certified Supplier Initiative (CSI) and new-product showcases.

🛡️ Category 1: Car Seats & Safety

A focused area for child travel protection and in-car safety solutions.

🪑 Infant car seats
🚼 Convertible car seats
🪢 ISOFIX bases
🛡️ Booster seats
🧩 Safety latches & corner guards
🌙 Reflective safety accessories

🛒 Category 2: Prams & Travel Gear

Strollers, pushchairs and on-the-go essentials for daily mobility and travel retail.

🛺 Lightweight strollers
🛞 All-terrain prams
🧳 Travel systems
🎒 Diaper backpacks
🧣 Footmuffs & stroller liners
☔ Rain covers

🍼 Category 3: Feeding & Nursery

Everyday feeding, nursing and nursery essentials designed for parents and caregivers.

🍼 Baby bottles
🧼 Sterilisers
🍽️ Silicone tableware
🥣 Food processors
🧸 Pacifiers & teethers
🧊 Breastmilk storage bags

🧸 Category 4: Infant Toys & Ride-ons

Play products from early-learning toys to ride-on items for indoor and outdoor fun.

🧸 Soft plush toys
🧩 Sensory toys
🎶 Musical toys
🪀 Activity gyms
🛴 Ride-on scooters
🚗 Push cars

Brief market review

The global baby and juvenile products market is a resilient consumer sector, supported by constant replacement demand, safety regulation, and premiumisation in categories like car seats, strollers, feeding, and early-learning toys. Growth is increasingly shaped by innovation (lighter materials, smarter features), brand trust, and compliance with international safety standards.

China remains a core manufacturing and sourcing hub for juvenile products, combining deep supplier clusters, fast product iteration, and scale across plastics, textiles, metalwork, moulding, and packaging. For overseas buyers, China’s supply chain depth makes it possible to source both entry-level volume SKUs and higher-spec, branded or OEM/ODM lines.

Within that context, China Kids Expo functions as a high-density sourcing and benchmarking platform: buyers can compare categories side-by-side, meet large brands and specialised factories, and evaluate new launches through dedicated showcases such as the Certified Supplier Initiative (CSI) and innovative product displays.

Looking ahead, demand is expected to shift further toward safety-certified, eco-conscious materials and differentiated designs, while cross-border e-commerce continues to shorten product cycles. Over the next several years, the category is projected to expand steadily worldwide, and CKE’s Four-Expo-in-One format positions it as a key gateway for discovering China-based supply in one trip.

WHY JOIN THIS TRIP WITH US:

Free VIP entry badge

With this badge you can access special VIP lounge areas

Networking

Business trip with us is a great opportunity to meet new friends or potential partners from related industries. Find new/trending or popular items first and bring to your home market.

Travel subsidy

300rmb OPTION 1 (1 day visiting): October 21st: check-in hotel in Shanghai October 22nd: go to expo, visiting expo. 450rmb OPTION 2 (2 days visit+match meeting): October 21st: join match meeting inside expo check-in hotel in Shanghai October 22nd: go to expo, visiting expo *Option 2 has free bus from Yiwu and back

Best offer guarantee

If anyone gives u better offer - pls send us screenshot, and we will give even better offer.

Transportation

We will provide free bus from Yiwu to Shanghai and back

Hotel

One night hotel, double room (so bring ur friend)

Meals

meal coupon or meal subsidy

How It Works

Registration

You fill in the registration form on this page.

Registration

You fill in the registration form on this page.

Getting into VIP group

After registration we put you in wechat group where you will get further details and updates

Getting into VIP group

After registration we put you in wechat group where you will get further details and updates

Visiting Plan

OPTION 1 (1 day visiting):
October 21st:
check-in hotel in Shanghai
October 22nd:
go to expo, visiting expo

OPTION 2 (2 days visit+match meeting):
October 21st:
join match meeting inside expo
check-in hotel in Shanghai
October 22nd:
go to expo, visiting expo
*Option 2 has free bus from Yiwu and back

Visiting Plan

Getting Bonus

We will provide free VIP entry ticket. For joining expo trip we will give you cash bonus within 1-2 days after getting feedback from expo organiser.

Getting Bonus

We will provide free VIP entry ticket. For joining expo trip we will give you cash bonus within 1-2 days after getting feedback from expo organiser.

Join Our Community

After successful participation you will get an access to our business community and exclusive business events offers with TOP Chinese suppliers and cash bonus.

Join Our Community

After successful participation you will get an access to our business community and exclusive business events offers with TOP Chinese suppliers and cash bonus.

Frequently asked questions

Why should I upload my passport?

A hotel is booked for each participant, transport is compensated. For this you need to provide passport data. A visa is needed to confirm the corresponding status of the participant.

Why is everything free?

Local authorities of different regions in China together with us are interested in promoting their producers and raising the export. We use the budget to cover your expenses and create comfortable conditions for attending a fair.

Are there any hidden charges or extra expenses?

Nope. All of your extra expenses are only related to your personal interests — sightseeing, bars, clubs, etc.

Do I have to buy anything at the fair?

No. You visit freely and only buy if you want to.

What is cash subsidy/bonus?

The amount of money that we pay you within 1–10 days after the exhibition for participation in our group. We transfer it to your WeChat, Alipay or bank card.

I want to go. What should I do?

Fill in the registration form on this page and send a screenshot of the thank-you page to our WeChat. We will add you to the expo group with all updates.

Why join Expo with us?